Inspired Moms Social Media Starter Guide
🧠What’s Inside
1.Where to Share – Best platforms & strategies for digital outreach
2.How to Share – Post types, tone, and real-life examples
3.What to Say – DM templates, emotional hooks, and gentle invites
4.Instagram & TikTok – How to find aligned groups and influencers
5.Next-Level Activation – Recruit more Inspired Moms & support interns
6.What to Do This Week – A simple checklist to start creating momentum
1. 📍Where to Share – High-Impact Channels
Facebook (Top Choice for Moms)
•Local mom groups like:
•“Dorm Room Mamas”
•“[City] Moms”
•“Parents of [University] Class of 2028”
•Personal profile stories and posts
•Comment threads in groups where other moms are sharing college-related concerns
•Find and message moms who tag colleges or use relevant hashtags
•Comment supportively on posts about move-in day, stress, or parenting
Use hashtags like:
•#collegefreshmanmom
•#collegeparents
•#momofcollegekids
•#moveinday2025
•#momshelpingmoms
•#universityofillinois, etc.
TikTok
•Search for short videos on student life, stress, or parent reflections
•Leave thoughtful comments and DM creators who feel aligned
Use hashtags like:
•#collegestress
•#studentmentalhealth
•#collegecheckin
•#collegeinternships
•#momsontiktok
Bonus Channels
•Nextdoor (hyper-local mom groups)
•WhatsApp or Messenger threads
•Church or school-based newsletters or private Facebook groups
2. 💬 How to Share – Types of Posts That Resonate
Moms respond to honesty, emotion, and connection. Here are 4 powerful post types to guide your sharing:
A. Invitation Posts
“Is anyone else feeling like college is way more stressful than it used to be? I found something beautiful that’s helping students—and moms—navigate it. If you’re curious, happy to share.”
B. Testimonial Style
“My daughter joined Serenity. She used to come home exhausted. Now she’s sleeping better, smiling more, and just feels lighter. I didn’t expect this to work, but it’s helping both of us.”
C. Internship Support
“If your college-aged son or daughter is looking for a meaningful, flexible internship where they actually grow emotionally and earn while helping others… DM me. I’ve got something amazing.”
D. Recruiting Inspired Moms
“Calling other moms who care about student well-being. I just became a regional sponsor for something I believe deeply in. We’re starting a ripple effect in Chicago and beyond. Message me if this sparks something in your heart.”
3. 📌 What to Say – Message Templates
These are direct, warm, and effective—feel free to adapt them:
Short DM to a Fellow Mom
“Hey [name], I’m part of something meaningful to support students’ emotional health on campus. I thought of you—would you be open to taking a quick look?”
Comment in a Facebook Group
“This really hits home. I’m helping bring a student support movement to [college], and we’re inviting a few moms to help. Let me know if you’d like to hear more.”
Post on Your Feed
“If you’ve ever worried about how much pressure our kids are under in college… I found something that’s helping—and I’ve joined a team of moms leading the change.”
4. 📲 Instagram & TikTok – Finding Groups & Influencers
Instagram – How to Find Inspired Moms & Campus Communities
1.Search Hashtags Moms Use:
•#collegefreshmanmom, #collegeparents, #momofcollegekids, #moveinday2025, #momshelpingmoms
2.Use Tagged Posts:
•Go to the school’s official page → Tap “Tagged”
•Look for posts from proud moms or students
3.Send a Genuine DM:
“Hi [name], I saw your post about [school] and felt drawn to reach out. I’m part of something beautiful to help students thrive emotionally on campus, and moms like you are at the heart of it. Want to hear more?”
TikTok – Finding Micro-Influencers & College Voices
1.Search Hashtags Like:
•#collegestress, #studentmentalhealth, #collegecheckin, #collegeinternships, #momsontiktok
2.Watch for These Creators:
•Moms sharing move-in day videos or “empty nest” content
•Students talking about stress, burnout, or mental health
3.How to Engage:
•Like and comment first
•Then DM:
“I loved your post about [topic]—I’m helping build a program to support students (and their moms!) in a deep, meaningful way. You seem like someone who’d totally get it. Can I share more?”
5. 🌱 Next-Level Activation
Once you’ve made your first few connections, here’s how to go bigger:
•Become a Regional Leader
Help find 5–10 Inspired Moms across local schools in your area
(In cities like Chicago, that’s 10–12 colleges = big impact)
•Invite Students
Know a student (or friend’s child)? Invite them to apply for the Serenity Internship
•Share This Guide
Every new Inspired Mom you bring in can use this exact resource to spread the word
6. ✅ What to Do This Week – Starter Checklist
1.Join 2–3 local mom or parent groups on Facebook
2.Make your first light-touch post using one of the templates above
3.DM 3 fellow moms you respect and invite them to take a look
4.Go to Instagram → search local college hashtags → find & message one mom
5.Message Paul if you want to become a Regional Manager
đź‘‘ Bonus Tip
Create a personal “Connection List”:
•3 moms you admire
•3 colleges you’re connected to
•1–2 students who would benefit