Paul Bauer'S MEDIA PAGE

Should You Swear On Sales Calls?

Meet one sheet Ledergor. As the CMO of Gong, he shares how brands like LinkedIn, Zillow, and Slack are using Revenue Intelligence to accelerate growth, make better decisions, and win more deals through reality-based sales insights, not guesswork.

Paul Bauer'S MEDIA PAGE

Should You Swear On

Sales Calls?

Meet one sheet Ledergor. As the CMO of Gong, he shares how brands like LinkedIn, Zillow, and Slack are using Revenue Intelligence to accelerate growth, make better decisions, and win more deals through reality-based sales insights, not guesswork.

Watch this short video about Paul Bauer

(You can watch the video up to 2X speed)

BIOGRAPHY

Who is Paul?

Paul Bauer is a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions.

In his career as a marketing leader, Udi has prioritized staying close to the customer, placing their experiences and needs at the heart of the brands he has helped build. Udi believes customers don’t want to be “sold to” – they want to be seen, heard and understood, and that there is a human connection that comes from asking “How can I help you to be successful? How can I help you solve a problem?” With that focus, you can create an iconic brand that stands out by being human and approachable, drawing on authenticity that marries a distinctive, authoritative voice with a look and feel that stands out.

A lifelong lover of theater, performing arts, music and magic, Udi has a passion for bringing ideas and creativity to life, telling stories that embrace bold points of view and design that help brands engage and start a conversation. Choosing bold colors (not “series A blue”), not being afraid to use content that provokes while it engages, and building an experience that draws people in and reaches them in an authentic, personal and meaningful way.

Today, as the CMO of Gong, Udi marries these priorities and passions to a company built on human interactions. As Gong’s Reality Platform is built on the reality of customer experiences, so too is its brand, focused on being real and present, understanding what factors weigh in a person’s decision-making while also leaving room to be different and unique. This approach has helped Gong connect with thousands of companies all over the world, each seeking a better way to understand the reality of human interactions as they affect sales and go-to-market experiences.

Udi holds an MBA and a B. Bus. from the College of Management in Israel. He lives in the San Francisco area with his husband and three children.

Resources

Highlights

  • CMO at Gong, the Revenue Intelligence category leader
  • 5-time VP Marketing with 20+ years of industry experience heading world-class marketing teams
  • Helped over 3000 companies to realize their fullest potential by unveiling their customer reality
  • Drove the strategy for Gong’s two Super Bowl ads that created the company’s biggest-ever sales pipeline and strong social media buzz
  • Author of The 50 Secrets of Trade Show Success
  • Lives in the San Francisco area with his husband and three children

Links

For additional resources or info please send an email to me

Gallery

To download this image, right-click and choose the “Save image as” option.

Book Paul now!

Paul is looking forward to sharing his story with your audience. Simply reply to the email you’ve just received from Speak On Podcasts to arrange an interview.

MEDIA APPEARANCES

Listen to Paul's previous interviews

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

The Secret Sauce Behind Gong's Brand (& How to Build Your Brand) w/ Udi Ledergor

Topics

What Your Audience Could Learn

Topic #1

Sales Forecasting Is Broken

Driving predictable revenue is the number one priority for all sales leaders. Yet, the sales forecasting process makes accurate revenue predictability nothing more than guesswork… What are reps forecasting, and which deals are involved? What deals are at risk? What’s the manager predicting, and is it different from the reps’ forecast? It’s time to ditch the guesswork.

On your podcast, Paul can share why forecasting based on historic performance is not effective, why trusting your sales rep’s gut feeling is not a good idea, and many other reasons why 79% of sales teams miss their forecast by more than 10%. On top of that, Udi will talk about how–after years of research–Gong figured out the way to forecast with confidence by capturing and analyzing what customers are actually saying, and knowing the business impact of every buyer interaction.

Topic #2

Swearing On Sales Calls? Reality-Based Lessons From Millions of Sales Conversations

Sales professionals have historically relied on intuition to close deals. The same is true of sales leaders, who rely on the opinions of their sales reps to understand pipeline health, objections, competitive pressures, and what customers and prospects are saying. As a result, sales teams are often left with the trial and error approach which causes them to waste hours reviewing CRM notes that are incomplete and subjective, move slowly, spend less time with customers, and miss revenue targets.

On your podcast, Udi can share data-backed lessons from capturing and analyzing over a billion sales-customer interactions. Your listeners will find out how to spot early economic warning signs, why women are often better sales professionals than men, or even how to swear during sales calls can increase win rates by up to 9%.

Topic #3

Sales & Marketing Alignment Done Right

The intersection between sales and marketing is more critical than ever. Companies navigate the economic downturn and focus their efforts on generating new business, minimizing churn/downgrades, and improving operating efficiency throughout their GTM motions.

On your podcast, Udi can share why without Sales & Marketing alignment, it’s not possible to become a hyper-growth company. Specifically, he’ll talk about how he navigated this challenge at Gong and created a well-oiled inbound and outbound marketing engine, which creates thousands of sales-qualified opportunities each quarter.

Topic #4

Your Suggestion...

If there is a specific topic you would like Paul to focus on during the interview that is not listed here, please do let us know. We would be more than happy to run this by Paul.

Want to interview Paul?

To schedule an interview with Paul Bauer, please reply to the email you’ve received from the Speak On Podcasts team or click the button below.

>
Scroll to Top